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Building a beachside beauty: Promenade apartments

May 20th, 2020

The beachside location of Promenade, situated in Melbourne’s Aspendale, informed the interior of each apartment, where soft, putty greys and timbers offer subtle references to sky and sand.

The interior design for the boutique collection of residences, which was undertaken by Golden, was influenced by a number of factors, including the architecture, the seaside location of the apartments and the owner/occupier market and what they look for when purchasing a residence.

Another important factor of the design was that it had to enhance the indoor/outdoor lifestyle and maximise the outdoor terraces that are closely positioned to the living areas.

“Inspired by key ideas, focusing on light, coastal location, a timeless aesthetic and referencing the boardwalk, we translated this into a palette that is textural and matte, featuring lime washed oak timber, soft putty greys and tactile surfaces on tiles which were punctuated with dark contrasts and soft lines,” explains creative director, Daniel Stellini.

 Promenade apartments

“Planning for 'house like' dwellings drove our design ethos, with the function of spaces feeling less apartment and more home style, which separates them from other medium density developments.” 

When selecting finishes and materials, sourcing quality was paramount, as Golden wanted to create “an ‘unbuttoned’ sophistication with a combined emphasis of robustness”, which is in line with the company’s ethos of timeless and long-lasting design.

Promenade apartmentsVivid Slimline collection

The finished palette is neutral, presenting a canvas that allows the residents’ furniture and art collections to smoothly fit into the design.

For tapware, Golden turned to Phoenix and chose the Prize and Vivid Slimline collections for the kitchens and bathrooms, respectively.

“Selecting tapware with material quality, design and premium finishes in mind naturally led us to Phoenix,” says Stellini. “Local content was a requirement of the brief for suppliers and our ongoing experience with Phoenix is one of sophisticated design, brilliant performance and world class manufacturing.”

Promenade apartmentsPrize Flexible Coil Sink Mixer

“The tapware ranges in the brushed nickel finish aligned with the quality aspects throughout, contributing to the sophisticated design narrative to all spaces. Combined with materiality of granite, limestone, bronzed mirrors, tinted glass and man-made veneers, Phoenix’s premium fixtures enhanced our crafted detailing.”

Explore the Vivid Slimline and Prize collections.

Interior Design: Golden
Architect: Wolveridge Architects 
Developer: Lowe Group
Product: Prize Flexible Coil Sink Mixer, Vivid Slimline Basin Mixer Vivid Slimline Twin Shower and Vivid Slimline Shower/Wall Mixer
Renders: Gavin Scott