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About Phoenix
Inspired by innovation and passionate about design since 1989, we are market leading pioneers in Australia’s and New Zealand's bathroom and kitchen industry.
With a range of internationally award-winning tapware, accessories and shower products, we proudly celebrate a ground-breaking reputation for design, quality and customer service. Today, those principles continue to inform our vision for a better future.
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Our History
Phoenix has been producing tapware, showers & accessories since 1989.
Every great company starts from humble beginnings. And ours is no different. The Phoenix story began in the 1980s in a small shed in Hastings, rural Victoria. Back then, the company was founded by Brian Wansborough, joined by two others, and a goat. Brian was also the founder of Gainsborough Hardware and no stranger to the building and hardware industry, and he had a vision and the talent to manufacture three-piece tapware and accessories of the highest quality. He also had a dream to create the best experience possible for customers with a strong focus on innovation and design. The founders worked hard to realise this vision, culminating in major milestones including inaugurating Phoenix’s in-house R&D department, introducing key senior management, and moving to bigger and better headquarters – five times over. Today, we’re celebrated as a pioneering company in Australia’s bathroom, kitchen, plumbing and manufacturing industries. Ours is a story worth telling.
Our Design and Engineering Team
Our Australian Design and R&D team have a collective 150 years’ experience in the industry and have been recognised for their outstanding achievements throughout this time, most notably with seven iF® Design Awards, six Good Design® Awards and seven Red Dot Design Awards including the 'Best of the Best' for the Axia collection.
Designed in Australia for Australian and New Zealand bathrooms, kitchens, laundries and outdoor spaces.
Quality Testing
Committed to producing premium Australian products.
Led by the best and brightest minds, our in-house Design and R&D department creates products of excellence. It also ensures that every product leaving our factory is subject to rigorous industry testing. We are proud to continually invest in major equipment for prototyping, internal quality control testing and product development, and as a testament to our work, offer a substantial warranty program. It is this strong commitment across the design, production and service of our work that has helped our team win major prizes in international awards programs.
Customer Service
Phoenix fulfills the vision of our founders by delivering the highest level of customer service in the industry. The team includes sales staff and agents covering all metro and country areas of Australia, plus support networks comprising national sales force, head office team, quality control, after sales, operations, warehouse assembly, accounts, sales and marketing. If you are a trade or specifier, you can access our highly experienced projects team here.
Working together to create an exceptional experience.

Sponsorship and Community Support

We are true believers of supporting our communities. For decades, we have partnered with a variety of local and national organisations.

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