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Our People
Industry leaders

Behind the beautiful innovation and detailed design of every Phoenix product is a team of dedicated people. From our generous warranties to our customer service, the way we work reflects the essence of our product – integrity. We always go to the nth degree to make a difference.

Meet our designers

Our creative team combines design thinking, engineering innovation and a relentless drive to always improve.

John Hoogendoorn
Creative Design Manager

John is the creative force behind every Phoenix design and product. With an eye for exquisite detail and the experience to put into production what he creates, he draws on more than 30 years in the design industry. For his work, he has received global recognition including International Red Dot, iF Design Awards, Bombay Sapphire Design Discovery Award and the Osaka Design Prize. His products have featured in Vanity Fair (Italy), Icon Magazine (UK), Design Interiors (Norway) and the Melbourne Design Guide. He has exhibited work around the world including the prestigious Milan International Furniture Fair and he has presented design ideas at events including AGIdeas and the Melbourne Fringe Festival.

Hugh Fan
Senior Mechanical Engineer

Hugh graduated with degrees in Mechanical Engineering (honours) and Commerce from University of Melbourne and spent the first five years of his career creating detailed designs for water and wastewater treatment projects. Over the last seven years Hugh has been applying his expertise in 3D modelling and prototyping for the consumer products industry with a focus on design for manufacturability in a global environment. A maker and passionate about ingenious mechanisms, Hugh excels in plastic part design and the art of injection moulding.

Ban Liu
Design Lead

As our Design Lead, Ban is responsible for some of our industry’s most recognisable designs. Ban holds a Bachelors degree in Industrial Design from National Taipei University and a Masters degree in Design from RMIT University. Ban’s work has been recognised internationally in major design awards including the 2019 International Good Design Award, 2017 Red Dot awards, 2014 iF Design Awards, and he also won Gold in the Liteon Awards and first prize in the 2006 Bicycle Victoria Research Awards. Ban’s products have featured in many major international publications.

Geoff Wansbrough
Engineering Manager

Geoff is one of the founders of Phoenix and has enjoyed a rewarding career with the company ever since. As engineering manager, his knowledge and experience of every Phoenix product and process is unparalleled, and he is our go-to for the latest engineering technology and trends. He studied engineering at Swinburne University and owned and operated a successful engineering and manufacturing company for many years. At home with Phoenix, his engineering contribution to the company is invaluable.

Maria Dawson

Maria holds a First-Class Honors Degree in Industrial Design from Monash University, where she was nominated for the Australasian Student Designer Awards. As a 3D visual design specialist, Maria brings to Phoenix her expert eye in which she brings each concept to life on screen with meticulous attention to detail. Maria's cutting-edge image making and immersive visual environments are highly acclaimed in the industry and have previously featured in distinguished publications worldwide including the front cover of the esteemed Red Dot Design Yearbook 20/21.

Jonathan Albert

Jonathan is a highly skilled engineer who graduated Mechanical Engineering Honours with Distinction. With experience in manufacturing, supplier sourcing and liaison, customer service, research and development and as a finalist in the SAE-A’s Mobility Engineering Excellence Awards, Jonathan is a valued member of the team.

Alexander Tomlinson
Design Engineer

Alexander is a multi-disciplinary designer who completed a Bachelor of Product Design Engineering with honours at Swinburne University, graduating with distinction in 2019. Alexander has a keen eye for detail and is passionate about combining design and engineering methodology to develop captivating products for an ever-changing market and industry.

Read more about the international design awards our team have won