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Phoenix Announces Exciting New Rebrand

Phoenix Announces Exciting New Rebrand

Phoenix Tapware
Phoenix Tapware
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Introducing the new logo, branding and future direction of Phoenix.

Phoenix was founded in 1989, and since that time it has grown to become one of Australia’s best known and most trusted brands in bathroom and kitchen fittings. While we began our journey manufacturing three-piece tapware, the company has grown far beyond its origins, now offering an award-winning range of tapware, showers, and accessories with more innovations to come.

That’s why today (13 October 2021) Phoenix is excited to announce a refreshed brand, which includes a new logo, new colour palette and the introduction of a new tagline ‘Refined by Design’, to reflect our focus on defining trends and leading the bathroom and kitchen industry.

The new logomark is a delicately reimagined version of the phoenix bird merged with the shield, which aptly signals change. The logotype has also been refreshed and a new colour palette introduced in a nod to Australian flora and emphasising our home-grown brand.

New colour palette

“This rebrand represents a significant step in Phoenix’s evolution,” says Steve Jackson, managing director, at Phoenix. “As a leading brand in the industry that is continuing to evolve our offering, we wanted to define who we are and set a clear direction for our future, particularly as we continue to expand globally.

“We think the rebrand of Phoenix clearly communicates our past while propelling us into the future. Our brand ethos has always been built on innovative design, reliable quality, and outstanding service – it’s what’s kept our business running seamlessly for over three decades and will continue to do so for years to come.”


New advert examples

About Phoenix

Phoenix creates bathroom and kitchen fittings through refined Australian design. For over 30 years, we’ve been trusted to deliver innovation, precision and quality in every product – designed in house and made with pride – for a timeless experience in the home.

For access to the new logo and other brand assets please email [email protected]

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