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Phoenix recognised as the Australian industry leader in tapware design

Phoenix recognised as the Australian industry leader in tapware design

Phoenix Tapware
Phoenix Tapware
Articles & Features

Phoenix has now been awarded an outstanding twenty-five international design awards over the past decade, making them one of the most respected brands in the tapware industry. However, their latest award puts them into the lexicon of Australian industry design leaders.

The annual Red Dot Awards are the ultimate recognition for excellence in product design. Based in Germany, the awards celebrate outstanding international design that is aesthetically appealing, functional, smart, and innovative. From the Red Dot Award winners, the highest distinction of Best of the Best is announced, as judged by the Red Dot Jury of international experts.

Phoenix was the first Australian company to win a Best of the Best Award for tapware product design for their Axia collection in 2020. Meticulously crafted with crisp detailing and a strong presence, Axia’s unique design details include the lever-less handle with progressive cartridge technology.


Phoenix Axia Shower/Wall Mixer, Vessel Mixer and Basin Mixer
Best of the Best: Product Design Red Dot Awards 2020



At the 2022 Red Dot Awards, Phoenix has been honoured yet again with a second Best of the Best award for the elegant and slender Teel collection. A triumph that no other Australian tapware business has achieved for their designs.

The Phoenix in-house design team is led by John Hoogendoorn, Creative Design Manager. John draws on over 30 years of experience in the design industry and is enthusiastic about considered precision, innovation, and quality in the team’s work, which is now lauded as a stand-out on the international stage.

“Several Red Dots are awarded per category each year for products that have excelled in innovation and design refinement, and my team of talented designers and engineers have been very fortunate to have won a number of these accolades,” John expressed.

“Every year, from the limited number of products that win a Red Dot Award, only one can achieve Best of the Best, and we are delighted to have received this ultimate accolade twice in the last three years. This is a true testament to the singular focus we have on product design and the constant search for innovative approaches to everything we do.”

Phoenix Teel Basin Mixer in four finishes (clockwise) – Chrome, Matte Black, Brushed Nickel and Gun Metal
Best of the Best: Product Design Red Dot Awards 2022


Steve Jackson, Managing Director of Phoenix, is rightly proud of this incredible achievement. “The Phoenix story is a classic Australian business success story. It has seen us go from humble beginnings in Melbourne in the 1980s to being recognised not once, but twice on the world stage at the very highest level, for our cutting-edge designs,” Steve stated. “This speaks volumes to the team we have developed at Phoenix and the calibre of the product we have in the market today.”


Phoenix Axia makes the cover of the prestigious Red Dot Design Yearbook 2020/2021

Phoenix continues to see exponential growth in the specification of its product amongst prominent Australian architects and interior designers in some of the most notable residential and commercial projects recently constructed. With two Red Dot, Best of the Best awards now attributed to the Phoenix name, the building design industry will continue to increase its recognition and acknowledgment of Phoenix as a leading design-oriented company.

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