Phoenix Tapware Expands into Singapore
Phoenix Tapware, a pioneering leader in Australia and New Zealand’s bathroom and plumbing industry, today announced it has partnered with Singaporean distributor Bathworld, expanding its operations in Asia Pacific on the back of strong regional growth.
Phoenix will work closely with Bathworld, which offers aesthetical and technical bathroom solutions, to bring a core selection of its award-winning tapware and accessories to the region.
Steve Jackson, managing director, Phoenix said: “Our entry into the Singapore market is part of our strategic direction to expand beyond Australian borders. Our international awards for design excellence have created a lot of interest in overseas markets and confirmed our belief that Phoenix is producing products that have worldwide appeal.
“Singapore was an obvious choice because of the demand for high-end designs and the opportunities that lie in the project/multi development sector. Our partnership with Bathworld is the perfect vehicle to enter this market and we look forward to working with them.”
Robin Su, director of Bathworld added: “Bathworld is delighted to be the proud Singapore partner of Phoenix Tapware and we will certainly be looking forward to shaking up more exciting developments in the Singapore market.”
Last week, the High Commissioner of Australia to Singapore, The Hon William Hodgman, officially launched Phoenix into the region at an event held at Bathworld’s showroom on Henderson Road.
From L to R: Irene Tay, business development director at Australian Trade and Investment Commission, The Hon William Hodgman and Robin Su, director of Bathworld
The collections available at Bathworld include:
- Designer Sink Mixers
- NX Showers with Hydrosense
- Vivid Slimline
All products are available now and are certified for the Singaporean market.
Phoenix Tapware nurtures Australian design talent and is a strong advocate of creating uniquely designed taps, mixers, showers and accessories. Throughout its 30-year history, Phoenix has grown to be a leader within the Australian plumbing industry, winning multiple awards, including a Best of the Best Red Dot, as recognition of its commitment to excellence and innovation.
Established in 2005, Bathworld is a Singapore-based distributor of premium bathroom and spa manufacturers.
The company has achieved success through the provision of its state-of-the-art bathroom fittings and exemplary service to its clients through the technical expertise and close cooperation of its international partners.